united action for the common good!


↓↑GivingTide International (↓↑GivingTide) is a non-profit initiative, which was founded to champion the practice of combined, concerted and catalytic philanthropy / social investment on a global scale.

While private individuals and corporates may have their preferred philanthropic projects; it is evident that without concerted action there is the risk of tokenism, duplication of effort and lack of real progress.

↓↑GivingTide aims to revolutionize the impact of Civic Social Investment (which consists of Personal Social Responsibility and Corporate Social Responsibility) by promoting synergistic action in a common direction.

This synergy is attained when individuals and groups are persuaded to jointly support one focal cause at a time, without prejudice to whatever else they may be doing by way of social investment. By jointly accomplishing major goals that they could not have achieved separately, they would help to bring about massive societal development.

THE FOCAL CAUSE – BACKGROUND PRINCIPLES: A unique selling point (USP) of ↓↑GivingTide is the concept of a focal cause. The focal cause is a single social problem to be tackled through united action. This cause could be chosen from any sector, depending on the feedback from the general public. Once the goals of one focal cause have been accomplished, a new focal cause is chosen. The current focal cause of ↓↑GivingTide is ‘the BIG War Against Cancer’.


The funds of ↓↑GivingTide International are managed through the ↓↑GivingTide Global Trust by FBNQuest Trustees, a subsidiary of FBN Holdings.

Account Details of the Trust:

– Name: FBNQuest/GivingTide Global Trust Account

– Bank: First Bank Nigeria Plc

– Number: 2035905789 (Naira), 2035905844 (USD)

History Of ↓GoodTuesday

In 2012, the United Nations Foundation started the #GivingTuesday (aka GoodTuesday) movement as a global initiative to engender and celebrate generosity. This movement has spread all over the world, supported by business, political, and social leaders, who come together to raise funds for community development.

GoodTuesday is so named because of the significance of Tuesday. In many cultures and religions, Tuesday is regarded as the most auspicious weekday. For example, in the Judaeo-Christian tradition, Tuesday is a day of multiplicity of blessings.

This is because in the Bible on the Third Day of creation the phrase “and God saw that it was good” is mentioned twice (see Genesis 1:10 and Genesis 1:12). All the other days have this phrase mentioned only once (except for the second day, Monday, where it is not mentioned at all).

The auspiciousness of Tuesday is also preserved in some African cultures. For example, in Yoruba mythology, Tuesday is the most auspicious day of the week. The Yoruba regard Tuesday as a day of double blessing and a day of victory, known as ‘Ọj Isẹgun’.

Global ↓GoodTuesday:

Whist every Tuesday is designated as GoodTuesday (a day of emphasis on philanthropy), the first Tuesday in December is extra-special, because it is regarded as the first in the annual giving calendar.

For this reason, the first Tuesday in December is known as the Global GoodTuesday.

Global GoodTuesday is the global advocacy day set aside to inspire and celebrate generosity. It is the first day to kick off a tide of year-round giving through a universal call for all to give back (represented by ) so that humankind may be uplifted (represented by).

This is followed by an ongoing campaign, known as ↓↑GivingTide. ↓↑GivingTide is an international campaign to motivate the giving of talent, treasure and time towards the focal cause. It is a novel movement for giving and volunteering. ↓↑GivingTide kicks off each year on the Global ↓↑GoodTuesday, “the opening day of the giving season,” and lasts till the next Global ↓↑GoodTuesday.

The Global ↓↑GoodTuesday  is also a way of expressing gratitude for the gift of life, and for all the achievements and progress recorded in the outgoing year.

Everyone is encouraged to join the ↓↑GivingTide movement.

“We are each of us, angels with only one wing, and we can only fly embracing each other.” – Luciano De Crescenzo

The BIG WAR Against Cancer is operated by mass medical mission, a registered charity which initiated the National Cancer Prevention Programme (NCPP). In 2007, NCPP spearheaded community-based mass cancer screening in Nigeria. Since then, over 200,000 people have been screened / vaccinated and millions have been reached through the massive awareness and advocacy campaigns. This campaign has contributed to a reduction of cancer deaths in Nigeria from 75,392 deaths in 2008 to 70,327 deaths 2018 (WHO data). This is in spite of the global increase in the incidence of cancer during the same period. The improvement in cancer survivorship in Nigeria is proof positive that we could win the BIG WAR if we could scale up the current effort.

Currently, a fleet of Mobile Cancer Centres (a.k.a. the PinkCruise) have been deployed. The PinkCruise is the first of its kind, equipped with state-of-the-art facilities for screening and treatment (including mammography, endoscopy, colonoscopy, colposcopy, cryotherapy, lab, vaccination and surgeries). To increase the impact of the PinkCruise and to tackle eye and oral cancers, other mobile health units have also been deployed. These include the PinkVISSION (mobile eye unit; where “VISSION” stands for Voluntary Integrated Sight Saving Initiative of Nigeria) and the PinkDentist (mobile dental unit). There is an ongoing free massive community health campaign, targeted mainly at the under-privileged. Further details on the PinkCruise is available at pinkcruise.org.


In addition, properties have also been acquired to serve both as base centres for the PinkCruise and as nucleuses for the proposed CCCs. These properties are located in Nigeria’s four old Regions (North, East, West and Mid-West).


The BIG WAR Against Cancer was initiated by two senior medical experts with broad postgraduate experience and training, spanning four continents of the world.

With missionary zeal they have totally dedicated their lives and resources to the cause for over a decade. They took up this onerous vocation in response to personal tragedies, occasioned by the loss of close relatives to cancer. These tragic personal losses brought home to them the reality of the crisis in the nation’s health sector. 

One of the doctors lost a beloved grandmother to stomach cancer. This woman was the matriarch of her family, having been widowed at a very young age. Sadly, cancer prevented her from living to enjoy the fruit of her labour.

The other doctor lost eight (8) of his family members in quick succession to cancer. A particularly touching case was that of his first cousin, with whom he had stayed while he was a medical student. After the birth of two daughters, this lady experienced secondary infertility before she eventually had a baby boy. Sadly, shortly after the birth of this precious baby boy, she developed a breast lump which was not detected early, because of the masking effect of breast feeding. Within a few months, she died from breast cancer, leaving behind two young daughters, a baby boy and an inconsolable husband. Her husband, an otherwise very healthy senior Air Force Officer, could not stand the shock of losing his wife. Within six months of her death, he also died, leaving behind three young orphans and a devastated extended family.

The last straw for this founding doctor was the death of his father from prostate cancer. Incidentally, it was his father that donated the house where the first National Cancer Prevention Programme (NCPP) centre was established in Lagos. 


The aim of ‘the BIG War’ is to make cancer care accessible to all, by establishing three levels of infrastructure, viz:

  1. Nigeria: At least one Mobile Cancer Centre (MCC) in each State (Cost: $650,000 per MCC)
  2. Nigeria: At least one Comprehensive Cancer Centre (CCC) in each of the six zones (Cost: $63 million per CCC)
  3. Global: At least one radio-chemotherapy facility for every million people (a United Nations goal) – Cost: $10 million per facility

“Excellence is the result of caring more than others think is wise, risking more than others think is safe, dreaming more than others think is practical , and expecting more than others think is possible.” – Mac Anderson

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