‘MoreLife’ is a campaign to encourage the use of private milestones to serve as rallying points for expanding the ‘circle of care’, made up of the supporters of the focal cause of ↓↑GivingTide. These milestones include birthdays, wedding anniversaries, memorials or annual general meetings / corporate anniversaries.

‘MoreLife’ is a charity initiative to celebrate the MoreLifer and to raise support for the ↓↑GivingTide initiative through the goodwill of the MoreLifer.  ‘MoreLife’ is so named because it creates a platform for the MoreLifer to add life to the less privileged in society, in gratitude for one more year added to his/her life.

A MoreLifer may decide to raise support for ↓↑GivingTide in the following ways:

– hold an annual event to mark the day

– engage in one-on-one advocacy among those in their sphere of influence (family, friends, fellows, followers, faithfuls, fans, etc.) to get them to join in supporting the focal cause.

– mark the day by making a private annual donation, without involving others.

↓↑GivingTide can only achieve the goal of saving millions of people from preventable suffering and agonizing death, with the generous support of philanthropists like you. Without these donations, the goal would not be reached and the opportunity to save lives would be lost

I expect to pass through this world but once. Any good, therefore, that I can do or any kindness I can show to any fellow creature, let me do it now. Let me not defer or neglect it for I shall not pass this way again”

– Stephen Grellet

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